The history of movie posters as an advertising material is as old as that of the motion pictures. From the days of town-criers announcing shows by beating drums, distribution of notices and leaflets, to the first-look posters and motion posters of today, movie posters have changed in their style and complexity over time.
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The fact that even the fonts used in the posters of movies like Vaisali, Chanthupottu, and Salala Mobiles could leave a lasting impression on the minds of moviegoers testifies to the influence of cinema posters on them.
My attempt is to develop the central idea of a movie thematically and evoke curiosity among people. If a person could associate the minimal poster with the movie he watched, I believe my efforts have borne fruits.
So far, I have designed about 80 minimal posters. My favourites are the posters I designed for Ustad Hotel, Drishyam, and Maheshinte Prathikaaram. All of them fetched a good response from the industry as well as movie buffs.
I prefer to design minimal posters after a movie hit the screens. I try to recreate a crucial scene that has made a lasting mark in the minds of viewers or the essence of the subject in my posters. Normally, I watch the movie on the day of release and design the posters the next day. The theme of the poster could be a striking scene in the movie or a subject that represents the overall tone and the mood of the film.
The experience was entirely different in the case of Action Hero Biju. I had to rework the posters I designed initially after the director feared the posters might fuel over-expectations about the movie.
What is the font on The French Dispatch poster? The pressing question of font identity always arises when the next eagerly anticipated Wes Anderson movie poster is released. The title type has been custom-created by illustrator Javi Aznarez, but a close match for the style is signage-inspired typeface Evanston Tavern 1893 Medium. The actor captions and body copy is a hand-drawn slab serif. Mimic the look with Geometric Slabserif 703 Std or Beton.
This charming, vintage-styled poster uses equally charming serif typefaces, which bring a touch of elegance and intellectualism to the poster design. The movie title and supporting text is set in Horley Old Style.
War movie posters often suit ultra-modern typefaces, which helps to make the story feel relevant and immediate to modern-day audiences. Hacksaw Ridge uses a clean and discreet sans serif, Fette Engschrift D, which looks fantastic against dramatic action photography.
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